EP08: If You Struggle With Sales

Danielle Gibson redefines the art of selling by turning the traditional sales approach on its head. Drawing from a conversation with a colleague about the common hurdles faced by those in sales roles, Danielle dives into a story of a former client from a startup who found herself crippled by the fear and pressure of meeting sales targets.

 

Steering the narrative away from the conventional transaction-focused tactics, Davielle advocates instead for a conversational approach that prioritizes understanding and addressing a client’s needs. This shift is not merely strategic but deeply empathetic, fostering genuine connections that not only lead to better sales outcomes but also enrich the salesperson's experience.

 

Danielle worked with her client to let go of the outcome— a change that significantly reduced her anxiety and allowed her to be more present and authentic during interactions. This new mindset led to remarkable improvements in her client's confidence, client relationships, and sales performance, significantly improving her personal fulfillment.

 

Sales should be seen as a conversational exchange rather than a transactional encounter. Danielle advises listeners to handle rejections and objections as normal parts of the process. Understanding that rejections are not personal but rather part of the business dynamics can transform how sales professionals perceive and handle their roles.

 

Quotes

• “When you're not present, you can't be authentic. Authenticity is a huge part of creating connection, which makes the conversation better and it makes you more likable and memorable and adds to the potential sale.” (03:21 | Danielle Gibson)
• “It is a conversation. It's not a sales meeting. Obviously you're meeting to talk about what you're selling, but if you can come from a place of curiosity, as you would with any new person that you're meeting with, then you're just going to be having a normal conversation that at some point you're going to start talking about the reason that you're there. You're going to talk about what you're selling. They're going to talk about what they need. And you're going to find out because you're curious if what you're selling is good for them. Now that may not happen in the first conversation, but it'll be the first conversation of many.” (05:34 | Danielle Gibson) 

 

Links

 

For more resources and information about Confrontation, check out www.theconfrontationalist.com.

 

Schedule a FREE 30-minute consultation with Danielle here: https://www.theconfrontationalist.com/contact

 

Follow us here:

IG @the_confrontationalist

LinkedIn @danielle-gibson-5243692/

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